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Cheers to Haute Cabriere and Z-card®'s decade of success
Date Published: 11 Dec 2009
2010 marks not only a decade into the new millennium, but also celebrates 10 fine years into a partnership between Z-CARD® and Haute Cabrière.
Cradled by mountains in the scenic Franschhoek valley, Cabrière is deeply rooted in history.
The range of Pierre Jourdan wines produced on the estate honour the memory of French Huguenot Pierre Jourdan, who was granted the land in 1694. He named his property Cabrière, after the village he had fled from near Avignon, and planted the first vines. Jourdan's spirit lives on in proprietor Achim von Arnim, an enthusiast whose love for life is expressed in wine growing.
According to Lyn Davis, the Marketing Director of Z-CARD®, the relationship between the two blossomed nine years ago, when Achim wanted to express his marriage of good food and great wine by creating a credit-sized Z-CARD® detailing not only the history of the estate, but also including a wheel that consumers can use to design the perfect meal.
"The wheel details which Haute Cabrière and Pierre Jourdan wines can be best enjoyed with which foods," explains Davis. "It has proven so successful, that Achim is still making use of these Z-CARDS® today."
"Cheers to Achim on our 10-year partnership! Z-CARD® looks forward to another decade of collaboration with Haute Cabrière," adds John Davis, Managing Director of Z-CARD®.
Sun, soil and vine man, Achim, adds, "Our wine growing Philosophy has got us where we are today in Franschhoek. Promoting that the true value of wine is sharing wine with those you love, and introducing and being 'the pioneers in the true marriage of food and wine'. Wine should dance with food, not bully and compete."
For more information about Z-CARD®, contact Lyn Davis at 0861 092 273, Cell 082 456 1676, or visit www.zcard.com.
Z-CARD® DNA
Z-CARD® offers clients a range of opportunities to get their message across in an effective, interesting, compact and unusual way. PocketMedia® breaks through the usual marketing clutter by providing complex information in a concise, accessible form which is designed to be carried "on person". The Z-CARD® is a great alternative to traditional printed media and is available in a range of sizes and formats. Visit www.zcard.com for more information.
ISSUED ON BEHALF OF:
Z-CARD®
LYN DAVIS MARKETING DIRECTOR TEL: 0861 092 273
CELL: 082 456 1676
ISSUED BY: ALLYCATS PUBLIC RELATIONS ALLISON COOPER MANAGING DIRECTOR CELL: 079 135 9732
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