Franschhoek Wine Valley - Tourism Association

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<< Mar 2010 >> 
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Corporate Social Responsibility for Franschhoek Wine Valley

The importance we place on CSR is demonstrated by the fact that it is a pillar of our business strategy alongside growth, productivity and being a winning tourism destination. Accepting corporate social and environmental responsibilities, and contributing in the ways that a business can, makes good business sense. Business cannot deliver every solution, and companies can rarely act alone. Partnerships are vital, and therefore we work closely with our community organisations. Our vision is to adopt and support local development programmes and in the process empower and uplift our young and ‘not so young’ in the valley. We ensure community involvement at our festivals and encourage credible, sustainable projects focusing on education, sports, art & culture and small businesses to name a few. FWVTA has a Franschhoek First Policy which ensures that we first look for people, with the necessary skills, from within the village and valley. If we can’t find those people here we look at the possibility of training up locally based individuals. Various of our members has implemented their own corporate social responsibility into their business strategy and is committed to improving community well-being.

President Thabo Mbeki said,”One of the great challenges that we face as a nation is to ensure that the economic fruits of our political transformation can be shared by everyone in our society. How best to achieve this is an issue we all need to address.”